Newer Blogs & Articles by Alok Kejriwal

I have started posting all my newer blogs and articles here on (the plural of that has become a very vibrant social network for Entrepreneurs!

(Repeat) The link for my new stuff  is here !

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How I – Hire People!

“How I” intro…

I was thinking of creating ideas of long lasting content that would REALLY REALLY HELP rodinhooders in their work, business, life, understanding of Startups, etc and came up with this META IDEA :

It’s called “How I …. xxx”

So, it’s simple:

I seed an insight – The first one is called “How I Hire People” and share my views (one para max) Continue reading

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The Leela Mumbai and Gamification

Last Saturday, I had a meeting at 1130 at the Leela Andheri and asked my wife & kids  to come along, hang out while I finished and then do something later in the ‘burbs’ :-)
While waiting, we entered the ‘24×7’ coffee shop ‘Citrus’ and had the most unexpected experience of our life!

image source

The manager almost INTERROGATED us on entry:

1) Are you here for breakfast? (at 1120 he asked us!)

2) No? Oh.. why not use the lobby lounge?

3) Are you staying with us?

4) This section is Noisy… you can’t sit here

5) The window table? hmmmmmmmmmmmmm…. ok… let me check… it’s dirty… no…no … it’s reserved.


We walked back to the lobby and my kids SWORE never to come back to this “shitty hotel”. I went into my meeting.

But what transpired after I got up was the FUN PART.

The Hotel Manager met me (he claimed to know me from the Lands End) and asked me about the problem…

I could have ranted and given some BS, but instead I used the METAPHOR of Gaming:

I asked him to VISUALIZE the hotel as a game and the restaurants and lobby as ‘chapters & levels.’

Then, I explained to him how ‘speed-breakers’ (Asking Q’s, saying NO) makes Drop Offs happen (never to return).

I told him about UX and UI and how he must study the business of games, retention, returning user, level funnel progression and gave him REAL LIFE EXAMPLES of what I would do to measure guest movement in the lobby if I were him.

I said, create a ‘Share of Guest’ metric (SOG) and let restaurants COMPETE for who snatches which guests rather than throw them around like footballs!!!

He kept saying “yes sir, yes sir…”

Takeaway: Life and everything inside, is a GAME. Play it to have fun and make others have fun too!


Do you have any interesting gamification ideas? Share them in the comments below. Also go through The Gamification of Everything!


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Face/Off – The eerie similarity between E-com and Airlines!

Yeah! Got a double spread in the Economic Times today (24th Aug 2014) for an article that was one the MOST challenging for me to write (researching and contextualising the data) & eventually the MOST satisfying!

I hope you enjoy it and comment liberally! (Complete text appears after the image)

Continue reading

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What Indian E-tailers can learn from IKEA

My precious double-seater sofa in my bedroom has collapsed. Errr, let me correct myself: The left side of the sofa has collapsed (given that I’ve sat on that side for years); whereas the right side looks nice and puffy. ‘In-short’ (don’t laugh at my Hinglish), my sofa looks like it’s an asteroid from Star Wars. And I am in the market to replace it. 

Now, when I say “I’m in the market”, I mean the online market. The last thing I want to do is physically run around all over Mumbai in search of the ‘great un-collapsible sofa’. 

Continue reading

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Amazon Vs. VCs Vs. Investors – Kaun Banega Kangaal???


This classic poem just came to my mind with name changes:

Bezos was in his counting house,

Counting out his money;

The VC was in the parlour,

Eating bread and honey.

The E-Com Investor was in the garden,

Hanging out the clothes,

When down came a blackbird

And pecked off his nose…

I was thinking of the 2 Billion of Amazon vs. 1 Billion of Flipkart discussion last week and was applying my mind to figure – what was the fight really about?

This led me to pull out Amazon’s financials of the past 10 years, which (not surprisingly) is a story in itself: (click on the chart to expand) Continue reading

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Move Over James Bond – the Startup Guy is here!


My double pager in the Economic Times today (3rd August 2014) on how Startup entrepreneurs dress!!!

The complete text (with some EXTRA MASALA) starts after the image. PLEASE comment and give me feedback?!

I was recently invited to a rather private, ‘sit-down’ dinner with Cherie Blair and her team, who were in India to raise funds for her charity. Continue reading

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