Look Mama, They Are (re) Targeting Me!

Yeah!!! Got a half page in the holy Brand Equity of the Economic Times today!!

Full produced article after the image…

So, let’s assume that you know a man, with a…errr… problem. You know the kind of problem I’m talking about. The one that happens in the bedroom; the one we all read about and say, “Thank God this hasn’t happened to me!” It’s the problem that men develop when they have bad jobs, bad bosses, bad cars and bad everything. It’s a bad problem that needs a Blue Pill.
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Disaster Management for Entrepreneurs

My column in the April 2014 issue of the Entrepreneur magazine: 

Disaster Management for Entrepreneurs

 

Disasters hover over entrepreneurs, like bees hover over honey. I doubt there is a single entrepreneur on earth (or heaven and hell) who has not encountered a business disaster. The question is: How do they manage?

I am inspired to present this important question to you, along with a few case studies and test your preparedness for business disasters: 

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Who Moved My Bitcoins…?!!

Yeah! I got a double spread in the Sunday Economic Times today! 

Who moved my Bitcoins…? 

 

For a moment, imagine Arnab Goswami (the unstoppable News Anchor of Times Now) going ballistic about Bitcoins! 

Picture him hollering, “India wants to know”, “the Nation wants to know” “Investors want to know” followed by his AK47 lethal volley of interrogative questions to rip apart anyone representing Bitcoins on his programme! 

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What Entrepreneurs can learn from Bitcoins!

My column in the February 2014 issue of the Entrepreneur magazine: 

What Entrepreneurs can learn from Bitcoins!

 

It took me a fair bit of effort to attempt this article. First of all, understanding the often-quoted ‘Bitcoins’ was not an easy task. Secondly, trying to find lessons for entrepreneurs via a ‘concept’ was something I had not attempted before. But I guess you know entrepreneurs by now – they always do things they are not sure of completely! 

Amongst the voluminous explanations of Bitcoins on the web, I came a cross a very nice, concise series of videos explaining Bitcoins on the Khan Academy website. Do review the same at leisure. It will be well worth your time. 

In one of the videos, the narrator says, “For a while, suspend belief while trying to understand the concept of Bitcoins…” 

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How to Price what you Sell?!

 

For quite a few months now, I enjoy toying with topics that intrigue me and over the odd weekend try to convert them into simple PPTs. Pricing has always been a concept all of us (including me) struggle with. As you can see I had to speak to Master Yoda to figure out how to tackle this problem!

I’ve attempted to break down and analyse how one can price what one sells. This is just a reference guide. I would encourage you to add some more examples in the comments below!

Feedback is always welcome. Just be sure you don’t hit me with anything too hard :-)

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AMT – A simple technique to enhance your life

Introduction

When was the last time you did something with utmost awareness? Do you remember eating a meal without being distracted or driving a car without hearing music? 

Even if you did do something with awareness, how involved were you in the activity? Let’s say you were eating alone. Did you savour every bite of food you ate and relish every drop of the drink you drank? 

How often do you say ‘Thank you”? Ever so often? Even so, how sincere are your thank you’s? Is it something you say mechanically like a robot or do you put your heart into the thanks you send out? 

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The WhatsApp Acquisition: Masterstroke or Maha Blunder?

Yeah! I got a double spread in the Sunday Economic Times today! 

Facebook-WhatsApp deal: Is paying Rs 1 lakh crore for a free app, a Masterstroke or a Maha Blunder? 

 

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