Category Archives: Internet, Media, Mobile and Tech

All the interesting stuff!

How to avoid your Start Up from getting a Hangover!

If you get drunk with someone you know, she will surely drop you home and make sure you are safe. Similarly, whilst starting up, try and cultivate one or two major clients who can completely uplift your venture. It’s nice to say that you are working across lots of clients or customers but getting many to sign up becomes very difficult at an early stage……Get out there, and measure every metric that you have modeled you business on. For example, if you think 5% of all companies will sign up after you present your holiness, try meeting 20 and check if 1 (5%) converts.
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‘Entreception’ = Entrepreneurs + Inception can be the new Bible of Success!

Tell me any entrepreneur worth his sleep who hasn’t sold to himself and then to a VC a dream…..They dream of the future that lies ahead and then dive back into reality to reach there! … Our Eureka solution was to create ‘digital prizes’ ….. One of the biggest dangers of entrepreneurship is that you fall in love with what you are doing and even when events turn ugly, you refuse to ‘wake up’…Watch out for Mal. Either never let her become who she is and if you cannot avoid that, then know when to ignore her and stay focused.

Else your dream will become your death.
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Have you partnered with thieves and robbers?

Look at the love triangle – Pirates love our content and steal our games. We love ads and place ‘invisible to visible’ ads in our games. Consumers love games and they play them on all kinds of websites all over the world!!
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Dear God, Do you understand your Mobile Bill?

I swear (on GOD), that I can just about manage to run a Company, keep investors happy, drive cars on both sides of roads and even identify a western classical musical piece, but I just cannot understand my mobile bill. … Continue reading

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My driver plays obscene songs as his caller tune and I pay the bill

Well, I have no option. This is the Indian Mobile Mafia at play that adds all kinds of value added services to their subscribers’ phones without their permission Continue reading

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Confessions of a Digital Entrepreneur…

I was born and brought up in a Marwari family where breakfast, lunch and dinner conversations (granny included) were about deals struck and money made. I guess that’s where I inherited my ‘entrepreneurial dna’. It’s only after working in my … Continue reading

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The buffet is dead – long live A la Carte

Once in a while I still succumb to the buffet – typically when I am too tired to review menus or when I am with a bunch of folks. The decision immediately stinks after the soup and starter (the oldest … Continue reading

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Why do you ‘buy’ irritation?

Can you imagine reading a really gripping novel with full-page ads in the middle of its pages?  Or imagine watching a movie that keeps getting interrupted by ads?  If we, as consumers, detest ads so much, why do we tolerate … Continue reading

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Why have all become Farmers (Farmville) and Hit Men (Mafia Wars)?

In the past few weeks, if you haven’t received requests in your in-box to help your friends on their farms on Farmville or help do a few con jobs in Mafia Wars, then you’ve probably moved residence from planet earth. … Continue reading

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Why Piracy is Good

The record industry treated Napster like the Taliban of Piracy – they sued, fought and closed it down.

But wasn’t Napster actually ‘iTunes’ way before iTunes really came on the scene? Continue reading

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