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Welcome to Rodinhood
Inspired by Rodin who sculpted the Thinker and Robin Hood who delivered. Hence Rodin+Hood.
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Tag Archives: Advertising
What Entrepreneurs must learn from Fashion Models!
One day, when I was on my regular ‘contest begging’ trips, I was stunned when the brand manager of Liril Soaps (a Unilever Company product) said, ‘Alok, don’t harass me. We make soaps here – not contests. If you like contests so much, why don’t you make them and pitch them to me, rather than the other way around’……. On introspection, it was so clear why the games succeeded in China – with no mass entertainment options available (TV and films are state controlled) and very cold weather, Chinese teens were happy to lock themselves into gaming dens and play away for hours non stop. On the other hand, in India, with 3 bollywood movies releasing a week; 500 channels on TV and very warm and ambient weather, teems cared a damn to sit in suffocating game parlors and play online games with silly dragons and elves Continue reading
Confessions of a Digital Entrepreneur…
I was born and brought up in a Marwari family where breakfast, lunch and dinner conversations (granny included) were about deals struck and money made. I guess that’s where I inherited my ‘entrepreneurial dna’. It’s only after working in my … Continue reading
Why do you ‘buy’ irritation?
Can you imagine reading a really gripping novel with full-page ads in the middle of its pages? Or imagine watching a movie that keeps getting interrupted by ads? If we, as consumers, detest ads so much, why do we tolerate … Continue reading
Posted in Internet, Media, Mobile and Tech
Tagged Advertising, DTH, Indian Salaries, interruption, Tata Sky, television
3 Comments
You cant buy Advertising to sell Advertising..
Imagine if I came up to you one day with this business idea: Let’s buy a full page ad in the leading newspaper of leading cities and then hire sales people in each city to sell small ads within that … Continue reading
Posted in Start-Up, VC & Corporate Stuff
Tagged Advertising, cpm, ctr, google, Internet, media, yahoo
5 Comments
Guess who fooled the Ad Agencies?
Whenever I see the success of Vodafone’s Zoozoos being celebrated or the iconic advertising that almost created brands from scratch (like Onida), I am bewildered about the context of the celebration. It’s almost feverishly praising the ‘idea’ and its execution … Continue reading
Posted in Start-Up, VC & Corporate Stuff
Tagged Advertising, agencies, service industry, VC, WPP
8 Comments
What’s in a name?
Spending time and money on the perfect ‘brand name’ creation is all bunk. Those who pretend that it matter are the false advertising types whose livelihood depends on making people spend money they don’t need to: Continue reading
Posted in Start-Up, VC & Corporate Stuff
Tagged Advertising, Base line, Brands, CCR, Dominos, Heinz, Hertz, Honda, Jet Airways, Lays, logo's, Samsung, Toyota
5 Comments
Why the Chinese buy Internet Media on a ‘time’ basis
During my experience in China during 2001-2003, I never paid much attention to why the leading websites in the country sold their media on a ‘time’ basis - so essentially Sina, Sohu and Netease would sell their impressions and banners on … Continue reading
Posted in Internet, Media, Mobile and Tech
Tagged Advertising, Brands, China, Internet, media, technology, Websites
5 Comments
Ad networks go and going bust :-(
I was shocked when my colleague told me that Adsmart or Adrevenue – a UK based ad network that Games2win had signed up has gone bust…taking along with it about 500 UK Pounds owned to us. Shucks…. and hell…. how … Continue reading
Posted in Start-Up, VC & Corporate Stuff
Tagged Advertising, Brands, Internet, media, technology, Websites
16 Comments