Tag Archives: Boomerang Marketing

I called up my good friend Pradipto Basu who was a senior officer at Yahoo India at that time and explained the problem. His words are immortally etched in my mind. Pradipto said ‘Alok, once you fill up a car fuel tank, you can’t take the petrol out. All you do is then drive the car’. In other words, once you invite King Cash home, you don’t send him back.
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