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Tag Archives: Foursquare
So, what are you looking at?
….If a simple, elegant, easy to read and easy to display number that’s most important to your business can be quickly established and then communicated to everyone, it helps a lots of things to fall in place…..So, it’s important to decide what metrics you adopt so as to measure your success internally and externally…..
Posted in Experiences, Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff
Tagged Alok Kejriwal, Alok Kejriwals blog, cpm, facebook, Foursquare, Games2win, GRP's, Linkedin, Maruti, MMORPG, Porsche, Rodinhood.com, RPM, SEGA, Speedometer, start up, Sumant Mandal, Tachometer, Television Media, TRP's, Video Advertising, zynga
11 Comments
Five Marketing Blunders you must avoid!
Marketing is the one of the most treachorous business disciplines I know. Most businessmen and entrepreneurs make fatal mistakes while approaching marketing – like believing that ‘advertising is marketing’. Most people forget about PR, Hijack and Piggyback marketing and also ignore building their own personal marketing story.. Continue reading
Posted in Experiences, Start-Up, VC & Corporate Stuff
Tagged Advertising, Contests2win.com, Discovery Kids, facebook, Foursquare, Hijack Marketing, Indya.com, Infosys, Journalists, Kit Kat, Linkedin, Marketing, Mochi Media, Moshi Monsters, MTV, Narayan Murthy, Naukri.com, Nestle, Piggyback marketing, PR, Richard Branson, Rupert Murdoch, Times of India, Twitter, Venture Capital, yahoo
17 Comments
Eleven Learnings I swear by!
I purposely say ‘dropped cricked catch’ because not executing a great idea can be as painful as dropping a cricket catch – you will not be able to forgive yourself. Example – the Winklevoss twins who had the original ‘facebook’ idea and innocently assigned someone else (hmmm…we know who) to execute it. Continue reading