Tag Archives: Internet

What Entrepreneurs must learn from Fashion Models!

Posted on July 29, 2010 by Rodinhood

One day, when I was on my regular ‘contest begging’ trips, I was stunned when the brand manager of Liril Soaps (a Unilever Company product) said, ‘Alok, don’t harass me. We make soaps here – not contests. If you like contests so much, why don’t you make them and pitch them to me, rather than the other way around’……. On introspection, it was so clear why the games succeeded in China – with no mass entertainment options available (TV and films are state controlled) and very cold weather, Chinese teens were happy to lock themselves into gaming dens and play away for hours non stop. On the other hand, in India, with 3 bollywood movies releasing a week; 500 channels on TV and very warm and ambient weather, teems cared a damn to sit in suffocating game parlors and play online games with silly dragons and elves Continue reading →

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Have you partnered with thieves and robbers?

Posted on July 16, 2010 by Rodinhood

Look at the love triangle – Pirates love our content and steal our games. We love ads and place ‘invisible to visible’ ads in our games. Consumers love games and they play them on all kinds of websites all over the world!!
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Posted in Experiences, Hall of Fame, Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff | Tagged , , , , , , , , , , , , | 12 Comments

Confessions of a Digital Entrepreneur…

Posted on June 5, 2010 by rodinhood

I was born and brought up in a Marwari family where breakfast, lunch and dinner conversations (granny included) were about deals struck and money made. I guess that’s where I inherited my ‘entrepreneurial dna’. It’s only after working in my … Continue reading →

Posted in Experiences, Hall of Fame, Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff | Tagged , , , , , , , , , , , | 15 Comments

You cant buy Advertising to sell Advertising..

Posted on February 18, 2010 by rodinhood

Imagine if I came up to you one day with this business idea: Let’s buy a full page ad in the leading newspaper of leading cities and then hire sales people in each city to sell small ads within that … Continue reading →

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The ‘Mamaji’ effect

Posted on March 6, 2009 by rodinhood

After 10 years of trying to sell the Internet Media in India, the one big stumbling block I have finally figured out is the ‘Mamaji Effect’ This is linked to the undying faith that the marketing folks (I regularly chase) have … Continue reading →

Posted in Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff | Tagged , , , , | 8 Comments

Why the Chinese buy Internet Media on a ‘time’ basis

Posted on February 14, 2009 by rodinhood

During my experience in China during 2001-2003, I never paid much attention to why the leading websites in the country sold their media on a ‘time’ basis - so essentially Sina, Sohu and Netease would sell their impressions and banners on … Continue reading →

Posted in Internet, Media, Mobile and Tech | Tagged , , , , , , | 5 Comments

Ad networks go and going bust :-(

Posted on February 13, 2009 by rodinhood

I was shocked when my colleague told me that Adsmart or Adrevenue – a UK based ad network that Games2win had signed up has gone bust…taking along with it about 500 UK Pounds owned to us. Shucks…. and hell…. how … Continue reading →

Posted in Start-Up, VC & Corporate Stuff | Tagged , , , , , | 16 Comments