Tag Archives: Internet

ALWAYS miss the Woods for the TREES..

Posted on June 1, 2011 by Rodinhood

The effort to be ‘special’ is a never-ending process. Big trees that stopped being special and tried to grow new avatars of themselves have suffered badly. Sony to me was the best ‘music machine maker’ out there – Music systems and Walkmans was Sony’s signature. Not any more. They got distracted making lots of other gadgetry and Apple’s iPod just lumber jacked them. Continue reading →

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Confessions of a Digital Entrepreneur…

Posted on May 30, 2011 by rodinhood

I have many scars of entrepreneur wars that I wear on my back. My lessons learning to be really patient, taking money when its available and selling when the going is good – not just when the time is right! Continue reading →

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Have you partnered with thieves and robbers?

Posted on May 12, 2011 by Rodinhood

Look at the love triangle – Pirates love our content and steal our games. We love ads and place ‘invisible to visible’ ads in our games. Consumers love games and they play them on all kinds of websites all over the world!!
Continue reading →

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Can I have an Exit please?

Posted on February 24, 2011 by Rodinhood

Abhimanyu ( A warrior in Indian folklore) heard his father telling his mother about a deadly maze like military technique while he was an unborn baby in his mothers womb. He subconsciously lern how to enter that formation but not how to exit it since his mother fell asleep. He died as a consequence. I believe that start up Entrepreneurs are modern days Abhimanyu’s with our own exit problems… Continue reading →

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What Entrepreneurs must learn from Fashion Models!

Posted on July 29, 2010 by Rodinhood

One day, when I was on my regular ‘contest begging’ trips, I was stunned when the brand manager of Liril Soaps (a Unilever Company product) said, ‘Alok, don’t harass me. We make soaps here – not contests. If you like contests so much, why don’t you make them and pitch them to me, rather than the other way around’……. On introspection, it was so clear why the games succeeded in China – with no mass entertainment options available (TV and films are state controlled) and very cold weather, Chinese teens were happy to lock themselves into gaming dens and play away for hours non stop. On the other hand, in India, with 3 bollywood movies releasing a week; 500 channels on TV and very warm and ambient weather, teems cared a damn to sit in suffocating game parlors and play online games with silly dragons and elves Continue reading →

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You cant ‘buy’ Advertising to ‘sell’ Advertising..

Posted on February 18, 2010 by rodinhood

Trying to create an ‘arbitrage’ in advertising is a silly, loss making idea. Advertise a real product or service and then sell that to your consumers for real moneys… Continue reading →

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The ‘Mamaji’ effect

Posted on March 6, 2009 by rodinhood

After 10 years of trying to sell the Internet Media in India, the one big stumbling block I have finally figured out is the ‘Mamaji Effect’ This is linked to the undying faith that the marketing folks (I regularly chase) have … Continue reading →

Posted in Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff | Tagged , , , , | 8 Comments