….If a simple, elegant, easy to read and easy to display number that’s most important to your business can be quickly established and then communicated to everyone, it helps a lots of things to fall in place…..So, it’s important to decide what metrics you adopt so as to measure your success internally and externally…..
Posted in Experiences, Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff
Tagged Alok Kejriwal, Alok Kejriwals blog, cpm, facebook, Foursquare, Games2win, GRP's, Linkedin, Maruti, MMORPG, Porsche, Rodinhood.com, RPM, SEGA, Speedometer, start up, Sumant Mandal, Tachometer, Television Media, TRP's, Video Advertising, zynga
Marketing is the one of the most treachorous business disciplines I know. Most businessmen and entrepreneurs make fatal mistakes while approaching marketing – like believing that ‘advertising is marketing’. Most people forget about PR, Hijack and Piggyback marketing and also ignore building their own personal marketing story.. Continue reading
Posted in Experiences, Start-Up, VC & Corporate Stuff
Tagged Advertising, Contests2win.com, Discovery Kids, facebook, Foursquare, Hijack Marketing, Indya.com, Infosys, Journalists, Kit Kat, Linkedin, Marketing, Mochi Media, Moshi Monsters, MTV, Narayan Murthy, Naukri.com, Nestle, Piggyback marketing, PR, Richard Branson, Rupert Murdoch, Times of India, Twitter, Venture Capital, yahoo
Yoda – ‘Rodinhood, I believe entrepreneurs are the new Jedi Knights. The military battles of the universe are over and economic battles have begun…..I see massive Armies of Disruption coming. Also, Change Agents that are neither easy to handle nor subdued in their aggression are storming the Galaxies…..Change has the complexion of the Dark Side. Think and think hard. Change comes unannounced and often at times when you least want it….You must as an entrepreneur learn to conceal pain and troubles and carry on as if nothing bothers you.
Posted in Experiences
Tagged Change, Dark Force, Disruption, Economic Battles, Entrepreneurs, Galaxies, Gut feeling, Jedi, Jedi Knights, Knights, Linkedin, Rodinhood, See Saw, Star Wars, Storm Troopers, Yoda
Moneybags said, ‘That’s not my style. I will still pay you double. I like to travel First Class. Even if the seats are the same, I will expect you to pretend to respect me more when I pay you double. So, it’s First Class. Capito?’…In the sky, the Setting Sun hand shook the Rising Sun. The rays of both Suns hit the Cab and suddenly a realization dawned: Services, Products and Platforms were all value creators and equally important. It was an entrepreneur’s choice to take up any of these routes. Continue reading
Posted in Internet, Media, Mobile and Tech, Just for fun, Start-Up, VC & Corporate Stuff
Tagged Alok Kejriwal, Apple, Business Model, Comfortably Numb, Databases, Elevator Pitch, Entrepreneurs, Exit, First Class, Fleetwood Mac, Google Documents, GPS, Linkedin, MBA, Microsoft, Mobile Phones, Moneybags, MSOffice, Oracle, Pagers, Pink Floyd, Platforms, Product, Radio, Rodinhood, Rodinhood Blog, Service Business, Services business, Supertramp, Taxi, television, therodinhoods.com, Twitter, Vampire, VCs