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Welcome to Rodinhood
Inspired by Rodin who sculpted the Thinker and Robin Hood who delivered. Hence Rodin+Hood.
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Tag Archives: media
Confessions of a Digital Entrepreneur…
I was born and brought up in a Marwari family where breakfast, lunch and dinner conversations (granny included) were about deals struck and money made. I guess that’s where I inherited my ‘entrepreneurial dna’. It’s only after working in my … Continue reading
You cant buy Advertising to sell Advertising..
Imagine if I came up to you one day with this business idea: Let’s buy a full page ad in the leading newspaper of leading cities and then hire sales people in each city to sell small ads within that … Continue reading
Posted in Start-Up, VC & Corporate Stuff
Tagged Advertising, cpm, ctr, google, Internet, media, yahoo
5 Comments
Why have all become Farmers (Farmville) and Hit Men (Mafia Wars)?
In the past few weeks, if you haven’t received requests in your in-box to help your friends on their farms on Farmville or help do a few con jobs in Mafia Wars, then you’ve probably moved residence from planet earth. … Continue reading
Posted in Internet, Media, Mobile and Tech
Tagged Business Models, entertainment, farrmville, games, media, social games, VICTORY, virtual goods, zynga
4 Comments
The ‘Mamaji’ effect
After 10 years of trying to sell the Internet Media in India, the one big stumbling block I have finally figured out is the ‘Mamaji Effect’ This is linked to the undying faith that the marketing folks (I regularly chase) have … Continue reading
Posted in Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff
Tagged India, Internet, media, Targeting, TV
8 Comments
Why the Chinese buy Internet Media on a ‘time’ basis
During my experience in China during 2001-2003, I never paid much attention to why the leading websites in the country sold their media on a ‘time’ basis - so essentially Sina, Sohu and Netease would sell their impressions and banners on … Continue reading
Posted in Internet, Media, Mobile and Tech
Tagged Advertising, Brands, China, Internet, media, technology, Websites
5 Comments
Ad networks go and going bust :-(
I was shocked when my colleague told me that Adsmart or Adrevenue – a UK based ad network that Games2win had signed up has gone bust…taking along with it about 500 UK Pounds owned to us. Shucks…. and hell…. how … Continue reading
Posted in Start-Up, VC & Corporate Stuff
Tagged Advertising, Brands, Internet, media, technology, Websites
16 Comments
