Tag Archives: media

Confessions of a Digital Entrepreneur…

I was born and brought up in a Marwari family where breakfast, lunch and dinner conversations (granny included) were about deals struck and money made. I guess that’s where I inherited my ‘entrepreneurial dna’. It’s only after working in my … Continue reading

Posted in Experiences, Hall of Fame, Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff | Tagged , , , , , , , , , , , | 15 Comments

You cant buy Advertising to sell Advertising..

Imagine if I came up to you one day with this business idea: Let’s buy a full page ad in the leading newspaper of leading cities and then hire sales people in each city to sell small ads within that … Continue reading

Posted in Start-Up, VC & Corporate Stuff | Tagged , , , , , , | 5 Comments

Why have all become Farmers (Farmville) and Hit Men (Mafia Wars)?

In the past few weeks, if you haven’t received requests in your in-box to help your friends on their farms on Farmville or help do a few con jobs in Mafia Wars, then you’ve probably moved residence from planet earth. … Continue reading

Posted in Internet, Media, Mobile and Tech | Tagged , , , , , , , , | 4 Comments

The ‘Mamaji’ effect

After 10 years of trying to sell the Internet Media in India, the one big stumbling block I have finally figured out is the ‘Mamaji Effect’ This is linked to the undying faith that the marketing folks (I regularly chase) have … Continue reading

Posted in Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff | Tagged , , , , | 8 Comments

Why the Chinese buy Internet Media on a ‘time’ basis

During my experience in China during 2001-2003, I never paid much attention to why the leading websites in the country sold their media on a ‘time’ basis - so essentially Sina, Sohu and Netease would sell their impressions and banners on … Continue reading

Posted in Internet, Media, Mobile and Tech | Tagged , , , , , , | 5 Comments

Ad networks go and going bust :-(

I was shocked when my colleague told me that Adsmart or Adrevenue – a UK based ad network that Games2win had signed up has gone bust…taking along with it about 500 UK Pounds owned to us. Shucks…. and hell…. how … Continue reading

Posted in Start-Up, VC & Corporate Stuff | Tagged , , , , , | 16 Comments