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Tag Archives: media
I have many scars of entrepreneur wars that I wear on my back. My lessons learning to be really patient, taking money when its available and selling when the going is good – not just when the time is right! Continue reading
Trying to create an ‘arbitrage’ in advertising is a silly, loss making idea. Advertise a real product or service and then sell that to your consumers for real moneys… Continue reading
After 10 years of trying to sell the Internet Media in India, the one big stumbling block I have finally figured out is the ‘Mamaji Effect’ This is linked to the undying faith that the marketing folks (I regularly chase) have … Continue reading
During my experience in China during 2001-2003, I never paid much attention to why the leading websites in the country sold their media on a ‘time’ basis - so essentially Sina, Sohu and Netease would sell their impressions and banners on … Continue reading