Tag Archives: Mobile2win

‘Entreception’ = Entrepreneurs + Inception can be the new Bible of Success!

Tell me any entrepreneur worth his sleep who hasn’t sold to himself and then to a VC a dream…..They dream of the future that lies ahead and then dive back into reality to reach there! … Our Eureka solution was to create ‘digital prizes’ ….. One of the biggest dangers of entrepreneurship is that you fall in love with what you are doing and even when events turn ugly, you refuse to ‘wake up’…Watch out for Mal. Either never let her become who she is and if you cannot avoid that, then know when to ignore her and stay focused.

Else your dream will become your death.
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What Entrepreneurs must learn from Fashion Models!

One day, when I was on my regular ‘contest begging’ trips, I was stunned when the brand manager of Liril Soaps (a Unilever Company product) said, ‘Alok, don’t harass me. We make soaps here – not contests. If you like contests so much, why don’t you make them and pitch them to me, rather than the other way around’……. On introspection, it was so clear why the games succeeded in China – with no mass entertainment options available (TV and films are state controlled) and very cold weather, Chinese teens were happy to lock themselves into gaming dens and play away for hours non stop. On the other hand, in India, with 3 bollywood movies releasing a week; 500 channels on TV and very warm and ambient weather, teems cared a damn to sit in suffocating game parlors and play online games with silly dragons and elves Continue reading

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The toughest decision of my life…

By 2005, a company I had co-founded called Mobile2win (originally started in China in 2001 and then brought into India in 2003) was sailing… We were first movers in the India Mobile VAS (value added services) space and things were … Continue reading

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Confessions of a Digital Entrepreneur…

I was born and brought up in a Marwari family where breakfast, lunch and dinner conversations (granny included) were about deals struck and money made. I guess that’s where I inherited my ‘entrepreneurial dna’. It’s only after working in my … Continue reading

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Our Clients are our VC’s..

Situation: 2003 – Post dot com bust. My co-founder GK (Gopala Krishnan) and I had launched a mobile business called mobile2win in China and India and were gaining solid traction. We had been awarded the Indian Idol business by Sony … Continue reading

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VCs should learn Bonsai…

In most VC funded companies, there is a sudden expectation from VCs to explode value creation just after the funding. To me, that is quite unrealistic. Continue reading

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