Tag Archives: yahoo

Five Marketing Blunders you must avoid!

Marketing is the one of the most treachorous business disciplines I know. Most businessmen and entrepreneurs make fatal mistakes while approaching marketing – like believing that ‘advertising is marketing’. Most people forget about PR, Hijack and Piggyback marketing and also ignore building their own personal marketing story.. Continue reading

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ALWAYS miss the Woods for the TREES..

The effort to be ‘special’ is a never-ending process. Big trees that stopped being special and tried to grow new avatars of themselves have suffered badly. Sony to me was the best ‘music machine maker’ out there – Music systems and Walkmans was Sony’s signature. Not any more. They got distracted making lots of other gadgetry and Apple’s iPod just lumber jacked them. Continue reading

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The Al Dente Moment – What Pasta can teach Entrepreneurs!

If there was ever a perfect ‘Al Dente’ moment, it was when Steve Case sold AOL to Time Warner. A small fledgling company positioned itself so cleverly to an old media behemoth and the values that it extracted are now historical and soul shattering. Unfortunately, in the case of Time Warner, what they thought was ‘Al Dente’ Internet Pasta turned out to be Al Dente Rotting Garbage. Continue reading

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Are you happily married?

…..I do know for sure that getting the right co-founder(s) for your business can be as rewarding as the soul mate you may have found or may still be searching for……..Pain is what founders feel whereas discomfort is what employees feel..
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You cant ‘buy’ Advertising to ‘sell’ Advertising..

Trying to create an ‘arbitrage’ in advertising is a silly, loss making idea. Advertise a real product or service and then sell that to your consumers for real moneys… Continue reading

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Rendezvous with Carol Bartz – Yahoo! Global CEO

I just met Carol Bartz at a very cozy and well organized meet by Yahoo! India. She is cool! Carol spoke extempore and without a mike (in an effort to be closer to the small audience) and articulated the Yahoo! … Continue reading

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